Free tool

A Coaching Package Price Calculator for India Built on Capacity

Model a coaching package floor and a margin-aware target from your annual goal, client-work capacity and package workload.

Annual retained-income goal

₹

Enter the annual cash requirement your business must retain. Add operating costs here if you are not modelling them separately.

Protected client-work hours

hours/week

Include the weekly time available for delivery and direct client administration.

Working weeks

weeks/year

Use the weeks you expect to be available for client work.

Planned capacity utilisation70%

Use the share of protected client-work hours you expect to fill with paid package work.

Delivery time per package

hours

Include all live delivery time promised in one package.

Admin and support time per package

hours

Include preparation, notes, follow-up and client-specific administration.

Tax reserve10%

A planning allowance only. Confirm actual tax treatment separately.

Desired margin20%

The additional share of package revenue you want left after the entered goal and tax reserve.

Margin-aware target per package

₹26,619

Annual client-work hours: 644
Total hours per package: 10
Planned packages per year: 64
Planning floor per package: ₹20,704

Assumptions

The annual retained-income goal is the cash the business must retain after the entered tax reserve and before the requested margin.
Protected client-work hours include live delivery and direct client administration, not every business activity.
Each package uses the same delivery and admin time.
The tax reserve is a planning allowance, not a GST or income-tax calculation.
The editable defaults are a worked planning scenario, not an Indian coaching-price benchmark.
This model is best for fixed-scope packages and does not estimate market demand, buyer affordability or corporate procurement requirements.

By Rohini Mundra, Founder · Updated 15 Sept 2026

In brief

Price a coaching package from the income it must fund and the client work it consumes. This calculator gives you a planning floor and a margin-aware target, not a promise about what the market will pay.

Worked example at the defaults

With Annual retained-income goal at ₹12,00,000, Protected client-work hours at 20 hours/week, Working weeks at 46 weeks/year, Planned capacity utilisation at 70%, Delivery time per package at 8 hours, Admin and support time per package at 2 hours, Tax reserve at 10%, Desired margin at 20%:

Annual client-work hours: 644
Total hours per package: 10
Planned packages per year: 64
Planning floor per package: ₹20,704
Margin-aware target per package: ₹26,619

How the calculator works

Annual client-work hours equal weekly client-work hours × working weeks × planned utilisation.

Planned package capacity equals annual client-work hours ÷ total hours per package.

The planning floor per package equals annual retained-income goal ÷ planned package capacity ÷ (1 − tax reserve).

The margin-aware target per package equals annual retained-income goal ÷ planned package capacity ÷ (1 − tax reserve − desired margin).

Results are rounded for display. Keep the tax reserve and desired margin below 100% in total.

Related resources

Diagnose a full-calendar revenue ceilingCheck whether capacity, pricing, demand or delivery design is limiting your coaching revenue.Open →

Frequently asked

Start with the annual cash requirement your business must retain, then divide it across the number of packages your protected client-work hours can support. Add a tax reserve and a separate margin target so the result tests the economics of your offer rather than copying another coach’s rate.

Use the calculator’s tax-reserve field only to plan for tax exposure. Whether GST applies, whether registration is required and whether a quoted price is tax-inclusive depend on the business and transaction, so confirm the treatment with a qualified Indian tax adviser before invoicing.

Include client-specific work outside the live session, such as preparation, notes, follow-up, rescheduling, reviewing submitted work and direct messages. Do not treat that time as free simply because it does not appear on a calendar as a coaching call.

A proposed price below the planning floor means the model cannot fund the entered annual goal at the stated capacity and tax reserve. Change the package scope, protect more client-work hours, increase utilisation or revise the income goal before deciding whether the price is acceptable.

No. The result is a capacity-based planning range generated from your own inputs. It cannot establish buyer willingness, guarantee sales, compare coaching niches or replace conversations with the people your package is designed to help.

Turn the range into a written package scope

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